Last minute changes to the program, new discounts, added shows, these are all things that happen on a daily basis in the theater business. So, how do you go about giving people the 411 as soon as possible? Snail mail? Forget it, 2-3 days later is way too long. E-blast? What if you need to tell someone something that they need to know before the end of the day? The answer, Twitter.
Twitter is quickly becoming the best way to communicate with constant updates and instant feedback to questions. Plus it lets people know that you are around and when you are around, which makes the theater an approachable and accessible place. It's a connection that isn't made with an email announcement, people can't ask an email questions, but they can ask the person tweeting. The State Theatre has only had an account for a couple of months, but it's already proving to be worth the time and effort and it's only going to get better. Go Twitter.
The State Theatre is located at 15 Livingston Avenue in New Brunswick, NJ. For information or to purchase tickets call 732-246-SHOW(7469) or visit http://www.statetheatrenj.org/.
Check us out on Twitter, Facebook, and Myspace.
Wednesday, April 1, 2009
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